I recently went to a 4G hackathon sponsored by EE (we won it – but, y’know). 4G access pretty much changes everything – it changes the landscape of mobile completely – big data, big video and big anything else is no longer a problem.
One idea I thought of is something we take for granted on most websites – live chat. With 4G, why just offer live chat?
Pitch – oLark meets FaceTime
Imagine you’re a plumber, British Gas, a washing machine repair company, or a utility of sorts. Instead of just a live chat widget on your site that your customers could use, you could now have a live chat video widget – allowing the customer to show you the problem directly from their phone. Need a builder? or a handyman? Fire up the app, start talking, walk to your back yard and show them your issue directly. This all saves the customer a call out fee, saves them time but also saves the company time and money.
YPlan is a new startup in London that offers a daily guide of curated places to go at the last minute. Sometimes discounted, sometimes exclusive, with tickets purchased through the app.
Its been adopted by a lot of Londoners I know, and I think it says a lot about the lastminute.com culture and the use of smartphones amongst this age group in that it seems to be working.
The app is pretty good, in fact the thing that probably makes it less good is now is that its pretty busy. So the smaller (and better) events sell out fast, taking away the exclusive curated feel as you’re just left with events that you could look at on the TimeOut and/or other website.
Anyway, I digress. Use YPlan after 7pm in the evening, and you’ll just see gigs and events for the next day. What about the evening of that day?
Each evening, clubs are quiet, bars could be busier, guestlists need names, and I am sure there are plenty of other late night events that need people in them. Wouldn’t it be amazing if you could open an app, and be invited to a handful of clubs or evening events, for that night. Right now.
I’ve promoted nights before, and I tell you, something like this, when you haven’t sold as many tickets as you thought, or by 10pm, the club is a little more emptier than you would have liked, would be essential for a promoter, and you’d be willing to take a hit on door fee if your night is busier (and/or drinks are being drunk, depending on your deal with the club, or if you own the club). Hell, it doesn’t even have to be clubs that are empty. Even Ministry of Sound has space after 2am, but if you didn’t know, you might not make the journey. This app would allow them to get the word out, and get extra people in.
For the user, you’d find out where to go, where you can get in (guaranteed – well, sober allowing), you might get a deal, guestlist, or something else.
Finding a place to go in the evenings isn’t always easy, and finding a place to go after 11pm is actually harder in London some nights that in any other city I know.
The Pitch – “YPlan for late night entertainment” – Curated clubs and bars get access to offer last minute deals for different clientele, areas, and times, with entry purchased directly through the app.
I love weird US rappers and weirder jazz musicians from random corners of the globe, but seeing these guys live is more than impossible.
Especially, as a former club promoter, I know the likely costs of getting them over, putting them up, putting on the gig, and the massive financial risks in putting on a show.
So whats the answer? Pitch – “Kickstarter for Gigs”
Fans of non-mainstream music can be bought together through the internet, put their money where their mouth is, and be part of bringing their favourite artists to their local area.
The pledge pages could be broken down by Country, then area, so if an artist gets enough pledges for one city, it jumps to the next, plus then they could create a tour out of it. Venues could setup their own pages to support gigs funded by the site, stating their min and max capacities (so bands can switch venues based on their popularity or how intimate they want it), its in the venues interest after all, they make the wet sales, and will get a full venue for minimal promotional costs.
Exit – sell concept to a big promoter, like Mean Fiddler. They have a large network of venues, empty on more nights than they are full, and this would ensure their venues were at maximum capacity with artists they wouldn’t usually spend time on promoting.
I'm a full stack marketer, coder and entrepreneur. I'm location independent, travelling the world while working on projects I believe in. I love coffee, fitness, wearables, solving problems and fixing things.
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