The Two Percent


Hi, I’m James. I’m an entrepreneur, maker, coder, marketer and blogger.

James Hunt

I run several online businesses and make cool side projects. I’m a professional WordPress developer and make awesome websites. I’m location independent, travelling while working from anywhere. I blog about the digital nomad lifestyle and moderate a few digital nomad Facebook groups (Worldwide, Chiang Mai, Koh Lanta, London and a few others) with a reach of 100,000+ nomads. I’ve done a lot of other stuff, and also run one of the worlds best internet radio stations.

Professional WordPress developer

I’m a WordPress-focused developer with a high-level knowledge of sales and marketing and a fantastic understanding of business in general. I work remotely for clients and on my own businesses and have been doing so for 5 years.

My WordPress websites are fast, secure, and easy to manage. I’ve been working with several digital agencies for some years, creating high quality, highly customised websites, that not only work well but also help the owners make more money and generate new business.

With my main focus on WordPress I know the right way to implement your desired features. I can be your technical partner and advisor, not simply a coder. I can provide hosting recommendations to ensure the best performance of your website. I’ll recommend features that will improve your business not hinder it.

Due to my background in marketing, I will implement best practices to ensure your website performs brilliantly for your business. I focus on speed and SEO optimisations so that search engines like Google want to put you at the top of results.

If you want to be hands-on, I can make the backend part of your WordPress website as easy to use as the frontend, crafting tools that will make updating your website simple.

Everything I create is mobile-first and responsive so it adjusts to the device the user is using – this is especially important now as most of the sites I create have 50%+ of their visitors from mobile.

I use WordPress best practices to develop. I don’t use off-the-shelf WordPress themes or page builders, everything is custom created. Your website will only get better with every update to WordPress, and there will be no issues when it’s time to update.

Want to work with me? I love to work with web designers and agencies who want to see their designs brought to life on the internet. Contact me to check availability.

About Me

My names is James Hunt. I was born in Essex, UK, but consider myself a Londoner after living there for more than half of my life. My base is still in London, but since 2014 I have been travelling the world full time.

My company is The Two Percent. It’s a random name that’s suitable for my random mash of businesses. The phrase came from an old design and print business of mine where I would take delight in judging the artwork sent in to our company – everything was crap, apart from just a couple of things. Hence the 2% rule. Later I discovered that there is an adage called Sturgeon’s Law, where 10% of everything is crap. Clearly I have higher standards.

I’ve been an entrepreneur before I could even spell the word. They say the “dream team to make a company succeed is the hipster, hacker, hustler” combo. I’ve always been a hustler, seeing angles, seeing the business. I’ve always been a hacker, fixing stuff for the quickest, easiest, efficient route; and I like to think of myself as a bit of hipster, always first on the latest trends, making sure the latest design and technology advances are exploited for satisfaction and growth.

According to CrystalKnows – I’m a “direct communicator that makes decisions independently and objectively, often disregarding formality or existing standards”. So to translate that – I’m fairly blunt, give honest opinions disconnected from personal connections, involvement or emotion, and I have little care for official rules if it gets things done.

I have ran several of my own businesses, some really successful, some that had potential I didn’t realise, a few failures. I’ve been formerly employed by a lot less companies – I think my spirit of “disregarding formality” (as above) doesn’t lend me to working for others unless the leash is very very long. I’ve consulted for quite a few companies and this seems to work well, but this is normally only done when I believe in the company, their mission or the people. If I’m going to do something, I want to do it properly and I want it to be the best.

Based on my education and career, I’m a full stack marketer, but I’ve been coding since I was 7 (10 PRINT “Hello”, 20 GOTO 10, Run, is coding, right?), with dabbles in everything else on the side. Guess that would make me T-Shaped? I’m really not sure anymore. I know I’m frustrated with the way most companies see marketing as an afterthought, so now I mostly code and work on my own businesses.

Current Projects

Some of the businesses and side projects I’m currently working on:

Location Independent
A location independent guide for digital nomads. I like writing, and this lets me indulge in this alongside helping people with my thoughts and advice to cut through the nonsense and dispense crystal-clear information about becoming location independent.

Music is a passion of mine, and this internet radio station, forum and chat community was setup in 2001. With over 25,000 forum members, 3 million page views per month, a 24/7 live internet radio station with an average listener level of 750 listeners (a max peak of 2500), a range of merchandise, a compilation CD release, and numerous club nights and events around the world; this hobby has been a really interesting enterprise to run. The community and radio have picked up various awards, including a BBC Radio 1 Peoples Choice Award.

This is Broken
A website dedicated to Seth Godin’s Book Recommendations. A fun little project that I did to help people discover their next great book to read.

No Need To Think
I love the concept of subscription boxes, and this is an idea I had bubbling for a while – a central resource for finding subscription services, built on reviews and offers. More of a pet project for myself, its also a fantastic passive income source.

Awani is a luxury preserves maker who has a deep connection with the traditional artisans of Bali and is fast growing across Oceanic and Europe. I’ve been advising on strategy and planning for their marketing, web/ecommerce, and sales efforts since mid 2017.

Freelance WordPress Development

I work with creative agencies predominantly based in London and Leeds UK to make high quality websites (with a focus on WordPress) for their clients.


I have a few other businesses, as well as selling a product on (via Amazon FBA), have a large collection of designs on Amazon Merch, and have property on AirBNB.

Past Projects

Smashing Coffee

Sitting in a pool in Koh Lanta, we were discussing why it was so hard to buy good fresh coffee. All the local supermarket had was old crap coffee. Inspired by Pact Coffee in UK, 2 weeks later I had set up a coffee subscription business, shipping freshly roasted or ground beans out to customers all over Thailand and SE Asia. The market was small, but customers were loyal, and it took 5 mins to run every week.

LiveWorkFit (2017)
A business mastermind retreat for entrepreneurs. Born out of my need to travel but be surrounded by high-level minds, I built this travelling retreat so I could explore new places alongside great people.

Don’t Eat Alone

The more travelling I do, the more I find that people discovery is an issue. Don’t Eat Alone is trying to fix the problem of eating alone in a city near you. I couldn’t get traction on this project in its current form, but would like to revisit it where possible.

YoGrow (2016)
Simple ecommerce analytics for busy store owners to keep their sales on track and not get distracted by vanity metrics or jargon. A SaaS business model that can help any store grow (yes, even yours!).

Airborne Network

Get curated professional freelancers working on your projects instantly. Designed to fit between a traditional agency and an outsourcing site, Airborne allows companies to get top talent working on their high-end design, development and content with simplicity, transparency, trust and safety, saving time and budget without compromising on quality.


A Xiaomi-funded smart home company focusing on smart home and bringing intelligence to everyday objects, Yeelight manufacturers a range of smart LED lighting. Top-rated and stocked across numerous UK etail outlets, Yeelight is a key player in smart lighting.

Breakspoll (2006-2015)
The International Breakbeat Awards was setup in 2001 to recognise the best talent in the breaks scene. Due to my involvement with NSB and knowledge of UK club scene, the original organisers asked me to run the annual awards from 2007 onwards. Attracting up to 4800 people over 2 events ever year, Breakspoll has been held at some of London’s top venues, including Fabric, Matter, and Cable. In 2009, we even took the concept to Spain for a massive Breakspoll Festival, attracting 10,000 people to a stadium in Seville.

HomeMonitor (2013-2015)
A leading player in the smart home and internet of things space, HomeMonitor is a Wi-Fi camera that keeps people connected to what they love from their iOS or Android devices. Focused on simplicity with a cloud platform backend, the product has been a huge success, even without funding. Multi-award winning, HomeMonitor has been featured in the likes of The Times, the LA Times, TechCrunch, Engadget, BBC News, T3, Wired and more.

BabyPing (2012)
BabyPing was a Wi-Fi baby monitor for iOS, I was heavily involved with all aspects of this app-connected wifi camera. From concepts, to design, to hardware, to user testing, to UX, to UI, to marketing, to launch, to retail. The product was a huge success in the media – multi-award winning and highly praised – however the market was not as big, or as fast growing as expected, and the product was spun off so the team could focus on bigger markets.

Y-cam (2009-2013)
A leader in building innovative remote monitoring equipment so people can stay in touch with whatever is important to them from anywhere in the world, I headed up the Marketing team for this small startup that quickly grew in to a powerful company with products being sold by top retailers in over 35 countries and saw OEM deals with the likes of Vodafone, Gigaset and o2.

Anam Bar

I completely rebranded a cocktail bar in 2007, putting my stamp on it and becoming near-enough a full time marketing consultant there. Profit targets were set and smashed consistently, month in month out, and we were lucky enough to attract regular clients such as GQ, Vogue, ITV, MTV, Dazed & Confused, and Channel 4, eventually seeing a successful exit for the business. Mixmag now run the venue.

Shut Ya Mouth

Music industry promotions and PR. I started what can only be described as a guerrilla marketing company, combining my print, web, and email experience, laced with some genius creativity, to pull off some amazing street promotion campaigns for the likes of Roll Deep, Matter Nightclub, Glade Festival and Breakspoll. We used innovative techniques like reverse graffiti combined with the latest web trends to really grab peoples attention and get real interest and viral spread.

Kodo Press

A printing company with the web at its core – I transformed a 25-year old small business and took it to the forefront of supplying litho and digital print to the music & entertainment sector within 18 months. Over the five years I was with the business, I was wholly responsible for the rapid expansion of the companies marketing and sales activity – direct and indirect marketing, overseeing massive developments and improvements in e-commerce, CRM introduction and development, SEO, PPC campaigns, sales targets, promotions, business finance and acquisition, employment and much more, eventually seeing a successful exit for the company.

XR Associates

A subsidiary of Ford Motor Company, I was working on web marketing for clients such as Massey Ferguson, Jaguar and Rover, where I learnt all about Six Sigma and Lean Manufacturing (so I can honestly say I was in to lean way before Eric Ries…) and where I developed a real taste for internet marketing playing a wide role in the complete marketing landscape.

Paradox Promotions

Music industry promotions. Paradox allowed me to work with email marketing, a first in the industry we were in, using cutting-edge design and delivery techniques, combined with SMS broadcasting and data capture. I worked with world-class companies such as Ministry of Sound, Universal and Warner Music, and was featured in a magazine article entitled “Pioneers of Email and SMS marketing”.


Club night and website. Marketing itself across three different musical styles (Hardcore, Drum and Bass, Old Skool), Epidemik saw crowds of 500 – 2500 people at their event, filling major UK venues like The Fridge, Bagleys Film Studios, The Rex, the Junction and Ministry of Sound to name but a few. The web operations of the company involved building a large online presence, with a respected events listings page and regular news.


At the age of 14, I became a weekly columnist for the Braintree & Witham Times newspaper, producing a computer games column, with a readership of c.30,000.

Find Me Contact Me

Check out my blog or my Medium, find me on Twitter or Linkedin, or contact me below:

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