The Two Percent

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Enterprise WordPress development for your business

Get a website that is beautifully designed, fast-loading and helps you grow your business. Without all the agency bluster.

James Hunt, Enterprise WordPress Development

I understand your problem. You need a new website.

You know what you need it to achieve; you need it to convert and make more sales, so you need it to be faster and rank higher than your competitors.

Your current website is out-of-date, hard to update, and makes your job harder than it should be. Working on your site is a chore. And scary, because it’s a messy pickle of code and plugins from various agencies and freelancers.

Your old web agency quoted four figures and eight week turnaround to update some button text. Your umpteenth agency account manager thinks “enterprise” is just a car hire company and a “plugin” makes the room smell nice.

You have a vision for a new website, but you need help.

Your in-house team is stacked with work, and it’s hard for them to see new angles as they are so inside the company.

You need some designs, perhaps updated brand guidelines.

You want to automate more website tasks to save you time and make more impact. You want to make sure your site is geared towards SEO but you’re sick of bookmarking yet another MOZ article you will never get around to reading on the train home.

But which agency do you use next?

How can the same mistakes be avoided?

Which account manager is fastest at returning your calls?

Are you already in despair?

The truth is: you don’t need an agency.

You need a partner.

Your website is not a single project with a start and end date. It’s a continually evolving project that will need to be iterated upon, improved and adapted, and the only way to successfully manage that is continuity.

Continuity is something that most agencies cannot deliver, as their agency model forces them to scale up, hire cheaper, hire faster, get you in and out of their system with an invoice at the end of it.

I don’t work like that.

I don’t want tons of clients, I want a handful of great clients.

I don’t want to hire offshore developers, I want to do the work myself or with other great developers.

I love enterprise WordPress development

Hello, I’m James, I’m a web professional that can help you make the best possible website for your business. My main focus is WordPress development – where I work for cutting-edge agencies and enterprise companies to create world-class web experiences.

Some agency and enterprise WordPress development clients include:

When I work with a client, I want to be their partner and help them succeed. I become invested in what they do and what their mission is.

I know the full technical details of your website, as I am the technical side of the website. No clueless project managers, no pointless meetings, no unanswered questions.

I’ve been making websites for over 20 years, and my experience has let me recognise what a website needs to achieve its goals and what needs to be done to get it there.

Curated skilled workers on your website, if needed

I don’t do everything. I work with a select number of similar individuals who are also experts in their respected fields – creative directors, designers, UI designers, marketing managers, copywriters, frontend, backend and app developers. I will bring them to your project if needed, but I will always be your main point of contact, and will make sure any techno-speak is translated in to something understandable for you and your team.

And of course, if you have designers, marketers or developers on staff who can help then let’s use that. I’ll integrate in to your team like a new employee and take ownership of your site.

Stepping up to take responsibility

You can’t build a great building on a weak foundation. You must have a solid foundation if you’re going to have a strong superstructure.

For your website project, I will urge you to look at various aspects that help contribute to your success:

Branding

How your company is interpreted by your customers starts with the look and feel. Your logo, the colours, the imagery, and the messaging. This is the bedrock of your company and should have the focus it deserves.

User experience

Researching your customers needs are important, what do they need to do, what do they expect from your website, what will help them make a purchase.

Content

Text is emotive, and your customers want to read about your products and services. So does Google. Using user experience research, content should be crafted around your users needs, balanced with providing value to your customers and Google/search engines.

Website design

Website design is not simple, and needs to entwine your branding, user experience research and content requirements with essential design web methodologies. A web design will incorporate the branding and content work to help communicate with your users why your company is the right choice for them. Every website design is unique to the company it’s created for. We never use stock themes or designs.

Website development

Based on the website design, your website is developed to be fast, focused on SEO, and fully-responsive (it will look great on mobiles, tablets or desktop devices). Ecommerce, mailing lists, product catalogues, CRM integrations and much more can be developed to save you time, money and staff resource.

SEO

Using knowledge from user experience research and content creation, a focus on SEO ensures your users can find your website on Google and other platforms. Using the latest SEO techniques, your content can help generate leads for your business without spending on advertising.

Advice

Advice is everywhere on the internet, but every company, every website, every customer has different needs. You need specific advice for your situation. I can help you navigate all of this information based on your companies needs, and suggest a solution based on real-life experience and successful projects.

Why WordPress is great for Enterprise

I aim to suggest the right platform for your needs. I predominantly work with WordPress, and find it’s a great fit for most companies. But if WordPress isn’t right for your company, I’ll tell you.

WordPress is a great Enterprise solution – it can let the latest hire to the most advanced members of your team achieve what they want simply. Chances are most of your staff already know how to use many features of WordPress.

Have another agency told you not use WordPress? 40%+ of the internet now uses WordPress to run its website. Facebook, Reuters, The WhiteHouse, Microsoft, Mozilla, SAP and Spotify all use WordPress when they want to reach their customers without developing a custom web app.

Some agencies will tell you not to use WordPress to tie you in to their custom solution. Remember you are their meal ticket. Some will tell you not to use WordPress as they want an easy time using X latest technology. Developers should make it easy for you, not easy for them.

Have you had a bad experience with WordPress? Normally this is because a companies first website is on WordPress, done on a shoestring budget, and done badly. That isn’t what you’re getting here.

Aren’t you just a WordPress developer?

I’m a professional WordPress developer, and if you have your designs and content ready to go and know exactly what you want, you can hire me directly to develop your site.

But for some clients, they need much more than just code.

And part of being a great developer is understanding the many facets of design, development and marketing and how they interact with each other.

Some of my customers don’t have access to quality designers to help them get started, so if I can recommend quality contractors and other hand-picked professionals to get the job done in the most efficient way, this makes sense doesn’t it? We all work together to help make your website amazing.

What does a typical full website project look like?

Here’s a rough project outline of what I would typically output for an Enterprise WordPress development website project:

  • Discovery
    • Understanding core issues and problems
    • Aims
    • SMART Goals
    • MoSCoW
  • Branding
    • Guidelines
    • Research
    • Mock-ups
    • Presentation
  • User experience
    • Research
    • Ideate
    • Findings
  • Content
    • SEO research
    • Content plan
    • Content creation
  • Website design
    • Wireframes
    • Mock-ups
    • InVision presentation
  • Website development
    • Project specification
    • Functional specification
    • Development
    • Launch to staging server for testing
    • Deploy to production server
  • SEO
    • Optimise website for speed and performance
    • Optimise ranking content

Not everything has to be done for every project, but this is a skeleton outline that I’ve used more than once.

Web design and development timescales and costs

A project incorporating branding, design, development, and marketing will normally take 2-3 months from start to finish. This is a realistic time from my experience working with many, many Enterprise companies. The larger the company, the longer a project will typically take, simply as decisions involve so many different people. Timescales can be shorter, but this is often dependent on your exact requirements and your budget.

A complete web design and development project – include branding, design, research, content, development, marketing – typically starts at £15,000 GBP/$20,000 USD.

To get started, let’s have a short discovery call. From that I can begin to understand your aims, look at your current site, see what needs to be done and start to give you an idea of cost and if we’re a suitable fit.

After that I recommend a discovery process to fully flesh-out your needs and requirements. The discovery process is useful even if we don’t work together as you will get a document of your requirements – and that will save you time and money at any other agency, plus solidify your thinking and needs.

Get your enterprise website project started

Get started by sending me some information and let’s go from there.

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